Tags
create your own landing page, improve landing page, Landing Page, landing page optimization, Landing Pages
1. Get top-level buy-in for strategic projects; not all projects produce immediate sales, but have more strategic implications for the business.
2. Create urgency, such as a deadline to increase CTR and conversion
3. Sepertate CSS and data points for ease of use
4. Make sure landing pages deliver on a promise that drove the shopper to the site with consistent products, benefits, offers and branding
5. Split test different paid search landing pages
6. Split test different email landing pages. Don’t throw consumers to a category page, but a specifically designed page using the email messaging, creative and extended product offering
7. Track key performance on all pages
8. With landing pages – think like a consumer
9. Test, test, test
10. Have a platform that enables marketing staff to market.
11. Be prepared to make changes fast
12. Optimize landing pages for natural search with readable URLS (no special characters), included on site maps, no Flash, no duplicate content
13. Keep landing pages up longer than you think. If you are working with outside agency to host, require minimum of 3-6 months hosting
14. Look at competitors’ landing pages. Your customers are likely searching multiple sites for a product. See what they are seeing.