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Omniture Search Center (www.omniture.com)

Omniture Search Center Helps Search Marketers:

  • Automate keyword strategies and processes
  • Target keyword marketing by demographics, behavior and lifetime value
  • Maximize keyword performance with integrated Web analytics
  • Improve cross-channel marketing results
  • Improve overall effectiveness

A single intuitive user interface helps marketers manage keyword campaigns by avoiding the time-consuming process of managing multiple search engine tools. Among the features developed to ensure an easy-to-use experience include:

  • An easy 3-step get started wizard
  • A configurable interface with simple navigation
  • A campaign wizard
  • Online help resources

Coremetrics Online Analytics Features

(www.coremetrics.com)

Acquire, convert, and retain high-value customers through comprehensive online analytics. Coremetrics Online Analytics has the features you need to be successful.

  • Marketing Optimization—Gain a 3D view of the effectiveness of your marketing programs across marketing channels and across time, including which marketing programs drive new visitors to your site, which ones trigger action, and which ones influence along the way.
  • Merchandising—Increase initiation and decrease abandonment of key activities (such as adding to shopping carts, booking travel, starting an application, or completing a registration) by automatically mapping product and promotional categories to analytical reports for rapid insight into creative, placement, and cross-sell effectiveness.
  • Content Analysis—Improve site navigation, content, and tools by understanding page real estate value and content and promotional effectiveness based on any site goal.
  • Scenario Analysis—Identify bottlenecks, improve site navigation, and increase customer satisfaction by visualizing how customers are moving through the site.
  • Profile Mining—Define and analyze specific visitor segments to identify the size and value of market segments, to understand product and content affinities, and for integration with targeted email campaigns.
  • On-site Search—Understand search preferences and effectiveness to improve the customer experience and search conversion.
  • Multichannel Analytics—Augment LIVE Profiles with offline customer data for true multichannel analytics. Analyze any behavior across online and offline channels seamlessly within the same user interface.

WebTrends Analytics           (www.webtrends.com)

  • Get the most out of your Web 2.0 investments by measuring, testing and optimizing visitor interactions with AJAX, online video, and more.
  • Optimize the online experience across all devices and marketing channels, including mobile devices.
  • Identify which content, channels, partners and campaigns drive conversion, and promote the ones that keep people engaged.
  • Customize reports for the way you do business and answer the most relevant questions across the enterprise using the most flexible analytics solution in the industry.
  • Drive adoption across the enterprise and tie key analysis into other reporting and marketing solutions via industry-standard open access technologies such as ODBC, FTP, and web services.
  • Easily schedule emailed reports from directly within the reporting interface to quickly provide one-time insight or ongoing updates to anyone in your organization.
  • Optimize conversion for each page, path, and scenario on your site with complete navigation analysis.
  • Run your business by the numbers with real-time performance dashboards.

WebTrends Analytics packages

WebTrends Analytics offers flexible packages that can be customized to fit the needs of your business. They make it easy to start with the level of functionality that makes the most sense for you, and increase the capabilities of your solution as your organization’s web analytics needs grow over time.

 

SiteMeter (www.sitemeter.com)

It only tracks number of visits and number of page viewed and from which part of the world the click has come. It’s just like Google Analytics.

 

 

 

 

Competitive analysis tools

ComScore Online Search Solutions:-  (www.comscore.com)

  • ComScore Online Search Solutions, including comScore qSearch 2.0, offer the most extensive view of the search universe. comScore Online Search Solutions are truly global, measuring the top 50 properties worldwide where search is observed and reporting on search activity for a multitude of individual countries. comScore Online Search Solutions’ insight reaches beyond traditional search engines such as Yahoo! and Google to offer measurement and analysis for properties such as eBay, Amazon.com and Wikipedia, as well as international search engines such as Baidu and Naver.

 

comScore Online Search Solutions answers the key questions for the search industry:
Portals and Search Players:

  • What is my share and performance intensity versus the competition?
  • What are my strengths and weaknesses by keyword and keyword vertical?
  • How can I help my ad sales team sell more effectively?
  • What is the click-through rate on my search results pages? What is the mix of paid and organic click-throughs?

 

Media Planners and Marketers:-

  • How can I leverage search as part of my marketing mix?
  • Who are key players in general and for specific key words and categories?

 

Investors and Financial Analysts:

  • How big is the market? Who are the biggest players? Who are the quality players?
  • What is the current and future commercial opportunity for Search?

 

 

Campaign management tools

PPCaccelerator:-

How it works: –   http://www.ppcaccelerator.com/Quick-Demo.html