How to get best out of your landing page

1. Get top-level buy-in for strategic projects; not all projects produce immediate sales, but have more strategic implications for the business.

2. Create urgency, such as a deadline to increase CTR and conversion

3. Sepertate CSS and data points for ease of use

4. Make sure landing pages deliver on a promise that drove the shopper to the site with consistent products, benefits, offers and branding

5. Split test different paid search landing pages

6. Split test different email landing pages. Don’t throw consumers to a category page, but a specifically designed page using the email messaging, creative and extended product offering

7. Track key performance on all pages

8. With landing pages – think like a consumer

9. Test, test, test

10. Have a platform that enables marketing staff to market.

11. Be prepared to make changes fast

12. Optimize landing pages for natural search with readable URLS (no special characters), included on site maps, no Flash, no duplicate content

13. Keep landing pages up longer than you think. If you are working with outside agency to host, require minimum of 3-6 months hosting

14. Look at competitors’ landing pages. Your customers are likely searching multiple sites for a product. See what they are seeing.

Beware of Adwords Credit card Fraud

IDG News reports shows that the AdWords credit card phishing attempts continue to be a problem.

Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When advertisers go through the link and update their billing information, their credit card information is being sent to hackers across the globe.

If you look at the link, embedded in those phishing emails, it might appear that you are taken to Google.com, but in reality, you are taken to a URL that looks something like this: http://adwords.google.com.fr4ck.cn/select/Login.

IDG News says the URL is associated with IPs in Germany, Romania, and the Czech Republic.

Phishing attempts are nothing new to Google or the Internet. Any email that asks you to update your billing information should be carefully analyzed. In fact, if you get an email like that, it is best to avoid clicking on any of those URLs or links in the email itself. Instead, go directly to the site by typing in the real address and see if you are prompted with the same message from the real site. Or better yet, call customer service and tell them you got this email.

So be careful and Happy Adwording

Source: searchengineland