Google Ads on Yahoo Search Pages

Yahoo has partnered with Google for a limited test of Google AdSense for Search service. Under the deal, Google will deliver relevant ads from its Google AdSense network alongside Yahoo’s own search results.

According to Yahoo, the test will apply only to traffic from Yahoo.com in US and will not include Yahoo’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and would be limited to no more than three per cent of Yahoo search queries.

Yahoo has said its board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The move follows Microsoft’s unsolicited offer to acquire Yahoo for $44.6 billion.

Source: Alootechie

Pay Per Click Tools

Are you tired of managing your adwords accounts manually, then here it comes some amazing tools which well save your lots of time so that you can focus on other things

Spy FU

This is a great Pay Per Click competitive software. Although the pay per click cost and traffic estimates are not exact, at least they provide a fuzzy idea of the competitive landscape.Spy Fu also plots keyword search trends and provides the ability to export your results into an Excel file.

KeyWord Spy

KeyWord Spy is another excellent competitive Pay Per Click tool. Keyword Spy helps you analyze your competitor’s PPC click campaigns by providing approximate Adrank, ad variations and number of competitors at the keyword level. This is a very useful tool if your considering entering a certain market or if your staying on top of new competitors initiatives. Another use of this tool is the ability to easily spot affiliates bidding on your restricted keywords.