Back in December Google ran a very limited beta test of their new Audio Ads product. They recently began expanding the beta
The campaign view looks much like the normal Adwords interface. Instead of clicks and CTR% you see ad plays (number of time an ad airs) and impressions (estimated number of people who heard your ad).
Audience estimates (impression estimates) are delivered by Google based on Arbitron’s copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron. For details on survey period & audience type, please refer to your campaign reports.
The audio library is where you upload, store, and previews your radio ads for current and future use.
When uploading, you are asked to include a written transcript of the audio ad.
Your ad is sent to Google for pre-approval before it can be used live.
Audio Ad Specialists
Google has provided an audio ad specialist search function for those that don’t already have an audio ad and would like help finding a contractor to produce, write, or record one.
You can search by what services they provide, your budget, and the date the ad is needed.
The results include the specialists name, a mini bio, how they structure their fees, and whether they accept Google Checkout as a form of payment.
You can request bids from multiple specialist to help find the best fit for your requirements.
Budgeting is done by the week. The default amounts are $250, $500, or $1,000 with a custom budget also being an option.
Select the locations to run your ads. Options include the entire U.S., local market, state, or zip code.
Select target demographics based on age range & gender.
Play ads based on demographics or narrow by station format.
Budgeting & Scheduling
Verify your weekly budget.
Determine the max you are willing to pay for every thousand estimated listeners (CPM).
Schedule days of the week for your ad to run.
Schedule the times of the day for your ad to run.
Get final estimates on how many impressions and ad displays your ad will receive.
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