5 Tips for Internet Marketing Best Practices

Internet Marketing is a very vast field but like every industry it also has some best practices, here are five very easy tips to retain your visitors

1. Provide an easy way for visitors to reach you.
2. Answer e-mail information requests in less than a day.
3. Make sure every page loads in 3 seconds or less on a broadband connection.
4. Make sure your site looks the same in Internet Explorer 6 and 7, Firefox 1 and 2.
5. And last but not the least if you are in to B2C then make sure that your site is third party certified to so that visitors feel safe.

If you follow these 5 basic steps you will be in top of the list of websites.

Google Audio/Radio Ads

Back in December Google ran a very limited beta test of their new Audio Ads product. They recently began expanding the beta

The campaign view looks much like the normal Adwords interface. Instead of clicks and CTR% you see ad plays (number of time an ad airs) and impressions (estimated number of people who heard your ad).

Audience estimates (impression estimates) are delivered by Google based on Arbitron’s copyrighted and proprietary audience estimates. They are not estimates produced by Arbitron. For details on survey period & audience type, please refer to your campaign reports.
Audio Library
The audio library is where you upload, store, and previews your radio ads for current and future use.

When uploading, you are asked to include a written transcript of the audio ad.

Your ad is sent to Google for pre-approval before it can be used live.

Audio Ad Specialists
Google has provided an audio ad specialist search function for those that don’t already have an audio ad and would like help finding a contractor to produce, write, or record one.

You can search by what services they provide, your budget, and the date the ad is needed.

The results include the specialists name, a mini bio, how they structure their fees, and whether they accept Google Checkout as a form of payment.

You can request bids from multiple specialist to help find the best fit for your requirements.

Campaign Setup

Budgeting is done by the week. The default amounts are $250, $500, or $1,000 with a custom budget also being an option.

Select the locations to run your ads. Options include the entire U.S., local market, state, or zip code.

Select target demographics based on age range & gender.

Play ads based on demographics or narrow by station format.

Budgeting & Scheduling

Verify your weekly budget.

Determine the max you are willing to pay for every thousand estimated listeners (CPM).

Schedule days of the week for your ad to run.

Schedule the times of the day for your ad to run.

Get final estimates on how many impressions and ad displays your ad will receive.

For more info log in to

http://www.marketingpilgrim.com

 

Optimizing Microsoft Adcenter

MSN’s Search Engine Beta algorithm has a lot in common with Google’s and Yahoo!’s algorithms, but also includes some subtle yet significant differences. Wayne Hurlbert walks you through these differences, and explains what you need to do to make sure your website scores a high rank.As everyone knows by now, the new MSN Search Engine has been launched in a beta format. The Microsoft owned search engine has generated much interest and discussion among the general search using public and the search engine optimization (SEO) community.

As always, SEO professionals are eager to discover the wants, needs, and desires of the MSN Search algorithm. How to rank well in MSN Search is the leading question of the day. Achieving high search engine rankings in MSN has some similarities to the techniques already used in Google and Yahoo. As expected, the MSN algorithm has a few twists and turns for SEO professionals to navigate as well.

As with the other major search engines, MSN Search requires good relevant content, and quality incoming links featuring keyword rich link anchor text. That said, there are some differences and similarities with Yahoo and Google’s preferences. After all, all search engine algorithms, while similar in many basic ways, are unique in their requirements in other areas of search optimization.

A more holistic optimization strategy stressing most of the well known accepted SEO best practices techniques appears to be just what the doctor ordered for MSN. By taking an overall approach to MSN optimization, some of the unique MSN algorithm preferences will be taken into consideration, and steps taken to have them employed.

Perhaps the first and probably most important aspect of the MSN Search Beta is the need for good keyword rich content. Relevance of theme and topic appears to be very important to MSN, as it is becoming for Google optimization. There are also additional considerations for levels of on page keyword density that differ somewhat from Google. On the other hand, MSN seems to strongly dislike keyword stuffing, and will drop a site’s ranking accordingly.

As expected, links are important to MSN, as they are important to Yahoo, and of course to the legendarily link obsessed Google algorithm. Maintaining your important keywords on the incoming and internal on site link anchor text is important. That link text definitely requires mixing and variation to appear as natural as possible when crawled by the MSN spider.

Clean coding is a must with MSN Search, as its spider has a strong preference for well written code. For non-programmers or website owners with low levels of coding skills, that necessity could become a problem. If a website’s code is poorly written, it appears that MSN Search downgrades the site’s search rankings heavily.

Like Yahoo, MSN Search seems to still place some importance on meta tags. Long fallen into disuse because of their lack of benefit in Google, dusting off some meta tags appropriate for each page might be beneficial as well.

Recent deals in online advertising

Google: The Internet search leader kick-started the dealmaking on April 13, when it agreed to pay $3.1 billion in cash to acquire ad-management technology company DoubleClick Inc. Google already makes billions selling small, text-based ads linked to search terms, but DoubleClick would expand its ability to deliver multimedia display ads. A combination also would extend the size of Google’s ad network. The deal is pending U.S. and European regulatory approval. Critics have complained that Google would have too much control over online advertising and personal information collected on users.

AOL, which already runs an ad network with its 2004 purchase of Advertising.com, announced plans July 24 to buy Tacoda Inc., which delivers targeted ads based on a visitor’s browsing habits. The deal closed in early September. Financial terms were not released. AOL said Tacoda’s “behavioral targeting” technology would help advertisers run more relevant pitches. Visitors who read a lot on new car models, for instance, might suddenly find automotive ads follow them to Web pages on baseball.

– AOL announced May 16 it bought a controlling interest in Adtech AG, an online advertising company, for an undisclosed sum. Adtech, based in Frankfurt, Germany, owns the Helios IQ ad serving platform, which helps Web publishers manage, serve and report on their online advertising campaigns. The move extends AOL’s ad reach internationally.

– A day earlier, AOL said it bought Third Screen Media, a mobile advertising company, for an undisclosed sum. Third Screen Media connects advertisers, Web sites and mobile phone carriers and allows ads to be managed and delivered in a variety of wireless formats, including text messaging and mobile video