II Tier Search Engines

To advertise in big search engines like google and Yahoo can be very painful for advertisers in terms of dollars they spends.So here i come with the list of some II tier search engines but before that let me tell you what does it mean

II Tier Search Engines are second level of search engines with much more cost affordable for an advertiser. You can also call as Low Cost Search Engines. But why one should use it very simple ,These can be used as extensions OR alternatives for the current search engines and also these Search Engines generate pretty decent Traffic & Leads at very low CPC’s, CPA’s

So which are these search engines, here comes its answer they are

1. 1. Miva (Earlier Findwhat + Espotting)
   2. goClick
   3. Enhance Interactive
   4. Search 123
   5. Searchfeeds
   6. Superpages

Key benifits of using these search engines are

• Offers Pay Per Click, Pay Per Call, InLine ads as core services in US, UK, Germany, France, Spain, Italy,Sweden,Norway,Denmark.

• Powers over 2 billion queries every month (distribution partners àCnet, infospace, searchfeed, search.com, world news.com)

• Offers 2 different Distribution networks – Core, Precision Networks

• The MIVA Precision Network provides narrow Ad distribution and delivers only vertical specific leads.

• MIVA’s Core Network provides broader distribution and delivers leads to advertisers in any business sector

So for what you are waiting for, start advertising and getting leads at lower CPA’s

Enjoy

 

 

Google India launch local search

Google India has launched Google India Labs, and two India-centric products — local search and Google local business centre.

Google Local Search promises to be a useful tool for Indian users who are looking for locally relevant information on the Web. With the launch of this product, users will be able to search for information on local businesses such as restaurants, shops, and hotels by simply doing a search on http://local.google.co.in

Google Local Business Centre is available at http://www.google.co.in/local/add and will allow any business to add its information to Google Local for free. When users search on Google Local Search, the listed business information will be displayed. Local Business Centre already exists in other geographies and has provided owners with means to provide visibility to their businesses, pointed out the company.

“Local Search and Local Business Centre will provide our users with better local business results by increasing the corpus and depth of business listings, and benefit local businesses by ensuring visibility on the Internet for free,” said Vinay Goel, head of products, Google India.

3 Principles Of Google Adwords Content Targeting Explained

Principle #1: CTR (click-through-rate) in Content Targeting is usually much lower than CTR in Search Targeting

First of all it is important to understand the differences between your audiences in Search Network and Content Network. The Content Network audiences have entirely different intent to Search Network audiences. In the Search Network your potential customers look for you with their search queries, while in the Content Network your potential customers happen to see your ads when they are engaged with the content of the Content Network site owners.

This will cause your Content Targeting to suffer from low CTR, but in truth it is the nature of the Content Network, and you should not worry too much about it.

Principle #2: Focus on CPA (cost-per-acquisition) or ROI (return-on-investment)

The bottom line is that you should focus on CPA or ROI, when you can hardly control the campaign CTR. Unless your campaign is purely for improving brand awareness, there is no reason you should not care about CPA or ROI. Which one of the two metrics to be used will really depend on which can truly reflect the profitability of your campaign.

Principle #3: CPC (cost-per-click) in Content Targeting should be set much lower than CPC in Search Targeting

This is obvious simply because of the first two principles. There are 3 methods to set up the pricing of your Content Targeting campaigns:

1. Set identical bids for search network and content network campaigns
2. Set different bids for search network and content network campaigns
3. Completely separate search network and content network campaigns and allow them to have different bids

The first method is a really bad one and your campaign will usually perform badly in terms of ROI. What you did is usually and unnecessarily paying excessively per click for your content targeting campaign.

The second method has been a standard going forward. Due to the differences in audience intents in both search and content networks, it is absolutely necessary to at least separate bids.

The third method requires more work besides replicating one of your search targeting campaign into content targeting campaign, but will allow better control and ease of expansion of your campaign in the future.