Copy and move keywords from one ad group to another – Yahoo Panama

You can now move and copy keywords from one ad group to another without doing the dreary copy/paste/delete thing.

On the Ad Group page under your Campaigns tab, you’ll now see “Move” and “Copy” buttons. As the names imply, these let you move your keywords from one ad group to another and copy them as appropriate. Note that you’re still limited to 1000 keywords per ad group.

Select a keyword you want to move by clicking the check box next to it. The first time you hit the “Move” button you’ll get a pop up that shows some useful instructional text. You may opt not to view this in future. You’ll then be taken through an easy step-by-step process for moving your keyword.

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Google Apps for the enterprise

Google has announced its much-anticipated move into hosted software for enterprise users with a new collaboration and productivity applications package, Google Apps Premier Edition. With this, Google is aiming to tap into a growing market for productivity tools that allow for collaboration. While Google may struggle to fend off rivals in functionality terms, it could be popular with smaller firms.

‘Content Google Apps Premier Edition costs $50 per account per annum, and includes all the applications that come with the free Google Apps for your Domain package launched last summer, plus 10GB of storage per user, 24×7 support for critical issues, and a service-level agreement that promises 99.9% Gmail uptime.

The applications include Google Talk, Calendar, Gmail, Docs & Spreadsheets, and Gmail support for BlackBerry devices. In addition, Google has published a set of application programming interfaces to enable integration with mail gateways, single sign-on software, and user provisioning.

The internet and the web have brought about a revolution in the way that we work. With easy connectivity, more of us are spending more time away from the office than we do in it. The home has become a regular place of work for many. Others find that they can connect to their office systems from customer or supplier sites.

We can work at the airport while waiting for a plane or on the train on the way to meetings. As a result, we require technologies that support our new work styles better. Personal productivity tools are a must, but there is also an increasing need for tools to facilitate collaboration internally with colleagues and externally with partners, suppliers, and customers.

IT departments are looking for better ways to support users and maintain applications. With access to the internet being widely available, hosted application packages offer an excellent way to deal with all of these demands.

With Google Apps Premier Edition, the enterprising search giant is aiming to tap into this market with a set of productivity tools that are designed with collaboration in mind, allowing users to easily share calendars, and simultaneously review and edit documents and spreadsheets from anywhere, so long as they have access to the internet.

Google’s is effectively a ready-made collaboration platform to satisfy many of the needs of the mobile workforce. The Google package aims to take the burden of administration away from the enterprise by removing, for example, the need for companies to download the latest spam filters or navigate unwieldy servers for email applications.

However, Google is not the first to offer such services. Microsoft, for example, offers Office Live, which gives small businesses a free domain, email accounts, web hosting, and other applications. Yahoo!’s years-old small business services offer similar functionality, with different levels of paid-for service. There are also multitudes of internet service providers that offer domain name registration with disk storage, email, and website hosting services, with companies such as Skype providing IM-based collaboration functionality for free.

Google’s package includes an impressive array of tools, and much better collaboration capabilities, but enterprise users are likely to evaluate it first and foremost for office productivity tools. In terms of functionality, Google Docs & Spreadsheets only provides basic features. The product cannot be compared with functionally-rich software such as Microsoft Office products that dominate the desktop. There is a clear trade-off between functionality and cost. As such, Google’s competitively-priced package is likely to appeal more to small and medium businesses (SMBs), than to information workers in larger enterprises, who are accustomed to their functionally-rich desktop tools.

Nevertheless, Google’s entry into the enterprise market is likely to result in improvements in products and services in this arena. We are likely to see deeper and wider services for software on a subscription basis, with more and more functionality offered as time goes by.

Google’s latest offering is good for SMBs, and for collaboration with external parties. However, it is neither intended for, nor is it likely to appeal to, enterprise users as a substitute for desktop personal productivity tools in its current form. Richer functionality is needed to woo enterprise users over to Google.

Source: OpinionWire

Google shuts down Adsense arbitrage sites

Google is deactivating Adsense customers who engage in ‘arbitrage,’ the practice of using Google Adwords to drive traffic to low-content ad-heavy web pages.Webmaster forums began to fill with comments late last week from users saying they had received “friendly account disablement” termination notices from Google Adsense.

A Google spokesperson confirmed a review is underway: “we continually conduct automated and manual reviews of publishers and sites that violate our policies. In some cases, violations of our program policies will result in termination from AdSense.”
The account closures appear restricted at the moment to Adsense users engaged in made-for-Adsense webmastering, sometimes called MFA, or Adsense arbitrage.
Adsense arbitrage is the process of buying Adwords advertising on Google.com for low cost-per-click search terms, but sending the traffic to pages filled with Adsense ads for high-cost keywords.

An arbitrageur may, for example, buy Adwords against cheaper keywords such as “digital watches” which send searchers to a page filled with keywords relating to Rolex, which cause ads for Rolex watches to be displayed, with higher CPC prices.
If arbitrageurs find a popular and profitable niche, such as one where they can buy traffic for $0.10 per visitor and receive an average $0.20 click in return, the amount of profit is essentially only limited by how much they want to invest in traffic and how popular a keyword it is.

Such a model is, however, against Google’s terms of service. Adsense policies include a ban on placing ads on “pages published specifically for the purpose of showing ads, whether or not the page content is relevant.” Arbitrage web pages typically have no outbound links except the advertising.

Those customers who have received termination notices were informed that their accounts would be closed at the end of the month, but that they would be paid in full for their earnings to date. Some of these users were earning tens of thousands of dollars a month.
While Google also makes money from these clicks, the feeling is that by improving the quality of sites upon which Adsense ads are allowed to appear advertiser confidence will go up, the amount of money they are willing to pay will go up, and the net result is financially positive.

It’s not clear whether turning off arbitrageurs could have a short-term negative impact on Google’s revenue, or whether any such impact would be material. It seems unlikely, however.
Google’s move could have some benefit to Yahoo, which operates the competing Yahoo Publisher’s Network. In the past, YPN has been a refuge for those denied Adsense accounts.

Treat Search Ads & Contextual Ads Differently

The major PPC engines offer the ability for advertisers to show their ads on both search and content networks. However, those networks are very different from a consumer engagement process, and they should be treated very differently.To provide a quick recap, with the search network, an advertiser bids on a keyword, and if the search uses that keyword in the query, then an ad will show. This engagement process is based upon someone actively looking for information related to a keyword that the advertiser has chosen to show an ad.

Although similar in many respects, the content network is very different, and must be approached with a completely different mindset.

On the content network, a user is usually engaged in reading an article on the web and ads based upon the content of that article are shown. To appropriately match articles and the keywords that advertisers are bidding upon, the search engines scan the article to determine the theme of the article. They then scan the ad groups of advertisers’ accounts to decide what theme the ad groups are about. When the two match, then the advertisers ads are shown on the content page with the appropriate article.

With the search network, the user is actively engaged in the search process. In the content network, the user is engaged in reading and article and ads are shown based upon the theme of the article. This is a much more reactive advertising process than search.

Because these networks are so different, there are certain statistics which should be treated differently within your PPC accounts.

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