Google launches Website Optimizer.

Website Optimizer is a tool that can help you improve the effectiveness of your website/landing page in getting a return on your investment. By allowing you to test different versions of your site content/landing page, you can determine what will best attract users and lead them to convert on your site.

Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you’d like to test — headline, image, promo text – and we’ll run an experiment on a portion of your site traffic to determine which content on your site users respond to best. When we’ve collected enough data, we’ll provide you with reliable reports and a suggested course of action in order to optimize your site for maximum business results.

Find More: http://services.google.com/websiteoptimizer/

What are the new features on Campaign Summary page?

Grouping by Media Type. AdWords is starting to add many new types of advertising, from text and image ads to video and beyond. This new design groups various campaign types together, so that you can see how all campaigns of a given media type are doing.

Most users will see only one grouping so far: Online Campaigns. This includes text, image, video, and mobile ads. As other types of campaigns are introduced in the future, you’ll see additional groupings added to your Campaign Summary page. This should give you a clearer view of your account, and of your performance in each kind of ad medium.

Show All Campaigns. This feature has been simplified. Pick your date range, then click the appropriate link to make your choice: Show all campaigns, all campaigns except those that have since been deleted, or only those campaigns that remain active.

Create New Campaigns. The links used to create new campaigns have moved. Formerly they all were found at the top of the Campaign Summary page. Now each link can be found in the title bar of the campaign groups. For instance, to create a new online campaign, go to the Online Campaigns group and click the link reading Create new online campaign.

No More Click-to-Call Tab. If you’ve been testing click-to-call ad campaigns, you’re used to seeing the information about those campaigns on a separate tab on the Campaign Summary page. Your data on those campaigns is now in one of the new media groups. You’ll find it just below the Online Campaigns grouping.

New Date Picker. The date filter has moved to an easy-to-find spot underneath the Campaign Summary page title. The pulldown menu can still be used to choose preset time frames like last seven days. Or, use manual entry to select any dates you like. The manual entry includes a new calendar feature to make finding dates even easier.

Pay per Click Vs SEO

There is always a huge debate about which is better: Pay Per Click or Search Engine Optimization.

Here’s the top reasons why PPC is better than SEO.

 

Ø You optimize a page for conversions, not search engines.

Ø You determine the point of entry for your website.

Ø You can easily change positions on a search results page.

Ø You only pay for visitors.

Ø You can easily test multiple offers.

Ø Search engines offer support to help your ads rank and perform better.

Ø You can use entirely flash websites (but only if you really want to).

Ø Search engines treat you as partners, not infiltrators