Want to see your ads? Apart from “gl=us,uk,…etc”:

Want to see your ads? Apart from “gl=us,uk,…etc” other alternative is Proxify.com

Now you have other alternative to see your ads in Google and especially in Yahoo (which we never use to see our ads) and MSN too!! (google.com, google.co.in, google.ca, yahoo.com, yahoo.co.in etc…)

Steps involved:

1. go to www.proxify.com
2. And then put the URL google.com, google.ca, google.uk or Yahoo.com, yahoo.co.in, etc…. (basing on which ever location’s ad you want to check, put that)
3. Click “Proxify”
4. Search for the keyword that’s it…

Yahoo Shocks Advertisers As Panama Program Clicks.

Yahoo has been tracing the advancement of Panama, its new Internet advertising programme. The company said that the rate of clicks on Yahoo ads had risen to 10 per cent compared with the old software, according to Aquantive, an US online ad agency.

“It’s just working quicker and better than people had expected,” said UBS AG analyst Ben Schachter in New York.

According to Schachter, these results may give Yahoo a push in the arena of revenue from searches to more than 20 per cent in the second half of this year, contrary to the initial 15 per cent estimate.

Yahoo is trying to catch up with Google and get revenue from online ads.

While commenting on ‘Project Panama’, Walter Price, a fund manager at RCM Capital Management said, “It sounds like they’ve really found a formula that could cause that revenue to re-accelerate”.

“Click-through rates” on Yahoo ads rose 5 per cent in the week after Panama’s debut on February 5, the company said.

Pay-per-action beta test

Is there a specific action on your site that you want visitors to complete? Do you know how much that action is worth to your business? If so, you may be interested in our pay-per-action beta test. Here’s Rob Kniaz, Product Manager for Pay-Per-Action, to tell us more:

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site. Let’s run through the details:

Ad placement: Pay-per-action ads are only shown on sites in the Google content network. Publishers choose specific pay-per-action ads that are relevant to their site and can place them in a new ad unit on their page.

Ad formats: You can create text ads, image ads, or our new text link ad format in your pay-per-action campaign. Text link ads are brief text descriptions that take on the characteristics of a publisher’s page. These Javascript-based ads will display like regular hyperlinks and allow publishers to embed these links inline with other text to promote your product or service.

Pricing: You define a fixed amount that you’d like to pay for a completed action based on the value of that action to your business. You’ll only pay when that action is completed, not for a click or impression. For example, you may wish to pay $1 every time a user fills out a lead form on your site and $5 when a purchase is made.

Tracking: Google conversion tracking allows us to determine when an action that you’ve specified has been completed on your site. If you’re already using conversion tracking, you’ll be able to quickly enable existing actions for your pay-per-action campaign by adding the amount that you’re willing to pay. For new conversion tracking users, you’ll need to add a small amount of code to your website after you define your actions.

Beta Test Requirements: At this time, the pay-per-action beta test is only available to advertisers in the United States. In addition, you must already be using conversion tracking or be able to implement conversion tracking code on your website so that we can track your completed actions.

Over the next few weeks, we’ll begin adding advertisers to our beta test. If you’re an AdWords advertiser located in the US and are interested in participating in this beta, please fill out this short web form. We’ll let you know as soon as you’ve been added to the test and will continue to add advertisers on a rolling basis.

Six SEO Tips to improve your adwords quality Score

Google’s Quality Score guidelines for Adwords, designed to weed out publishers who don’t offer something valuable to visitors in return for their “click” by raising the minimum bids they need to pay.

PPC guru Perry Marshall revealed some of his insights on Quality Scoring recently.

Poor quality scores are largely caused:

1. Having too many different types of keywords in one Adgroup;
2. Having too many different Adgroups pointing to the same landing page;
3. Thin (or not easily visible) content;
4. Bidding on keywords which have a track record of low relevance ads, and;
5. Ads, landing pages and keywords which Google thinks might not be closely related to each other;

As a result, good quality scores are caused by solving these problems – specifically:

You can largely solve these Quality Score problems by:

1. Splitting the keywords in your Agroups into smaller groups, and sending underperforming keywords into their own Adgroups (so they don’t drag down the Quality Scores of otherwise good keywords in good Adgroups);
2. Better targeted landing pages (ideally, keyword specific landing pages).
3. Creating fresh new content for your site (ie – articles, blog posts, backissues of newsletters etc), and making sure the content is easily visible using good internal navigation, or a site-map (get an SEO to help you out here);
4. Getting rid of bad keywords (slash out the cancer!);
5. And making sure your ads, keywords and landing pages are all closely related.

1. Check your Quality Score

The first thing you want to do is check your Quality Score to find out which ads are (and aren’t) rated well.

It only takes a moment to find your adwords quality score – and it’s all pretty self explanatory. “Great” means your score is great, “OK” means it’s OK, “Poor” means poor. (Quick – someone go tell Dave Pasternack this PPC stuff isn’t rocket science! )

Also look at your minimum bid – the lower it is, the better.

Obviously you want as many of your keyword to be listed as “Great” as possible – because quality scores of “Great” are rewarded over quality scores of “Poor” or “OK”.

You’ll probably need scores of “Great” if you want the $0.05 clicks.

Quality scores of “Poor” might see your bids jacked up to $1.00 – or even $10.00!

Just a quick note: You’ll generally receive scores of “Great” when you first start an ad group. However, as Google gathers more data on your advertising, this can change [read:deteriorate] quickly.

2. Find out what Google thinks your landing page is about

Now that you know what your Quality Score is, it’s time to gather another piece of the puzzle – an insight into Google’s “contextual matching” systems…

…What Google thinks your site is about!

It’s a simple trick. You’ll need to open up Google’s Keyword Sandbox and click on the “Site-Related Keywords” tab.

Enter your landing page URL in the box provided and click “Get Keywords“.

Google will spider your page, and report back to you about what it thinks your page is about.

Do it again, but this time tick the box marked “Include other pages on my site linked from this URL“…

- This will give you the keywords that Google thinks your site is about (or at least the pages it can see linked off your landing page).

It’s fair to assume that the systems Google is using here are the same (if not, similar) to the ones the Google Adwords spider-bot uses to determine your site’s relevancy to certain keywords.

If some of the important keywords you’re targeting don’t show up in the list of keywords the Keyword Sandbox tool spits out, then you’re doing something wrong SEO-wise.

If so, go hire an SEO expert who knows what they’re doing when it comes to theming web-sites and web-pages…

…Or (at the very least) make sure your main keywords are mentioned in the page copy.

3. Point to relevant landing pages

This is wise from a Conversion Maximisation perspective – not just from an Adwords Quality Scoring perspective.

Send people to the most appropriate page of your site… the one which best addresses their needs – why they’re searching Google, or what they wanted to receive when they clicked on your ad.

– If there isn’t a particularly relevant page, create one!

It’s smart marketing, and Google will reward you for it.

Review your entire web-site content for relevance

Each “Google Slap” has seen squeeze page and affiliate selling sites hit by the hardest penalties.

This is because the “slaps” don’t just look at the landing page – they look at the overall quality of the site.

You see, the whole theory behind Quality Score is to create some sort of metric which can be used to measuring and rate the expected quality of the experience that a user will have on your web-site.

This number can then be fed into an algorithm so that consumers can be delivered a consistently good experience whenever they click on ads.

It’s part of the Search Engine Utopia:

In a perfect world, the best sort of experience a user could have with a web-site is they click on your ad and bang they’re on the page which provides them the answer they’re looking for…

(Or at least lets them quickly navigate to the page which addresses their specific needs.)

Squeeze-page and affiliate sites don’t generally deliver this – and as a result, they’re disfavoured by Google’s quality scoring.

Normally squeeze-page sites require the user to enter their e-mail address in order to access the information they need – and in Google’s eyes this is an unnecessary hassle, and a sign of a bad user experience.

If your web-site content is very “thin”, follow Perry Marshall’s tips (way above) and upload backissues of your newsletter as it goes out, or write some articles, or start a blog.

Link these pages off your landing page in the footer so that it’s still accessible to Google’s spider, but won’t affect conversion rates… Or, if you’re using long-form copy, put discrete links high in your copy (because Google’s spider seems to download only the first however-many kb of a page, and therefore may not find your links.)

If you don’t know what to write about, run your site through the Keyword Sandbox tool mentioned in point #1 and write on those topics.

6. Subscribe to forums, podcasts and blogs for the latest Adwords news

If you’re doing your own D.I.Y. Adwords Management, it’s worth spending some time each week going through the latest news which pops up on the radar about Adwords.

The information you discover is going to save you money in CPC’s (cost per clicks), and improve your conversion rates – I’m certain of it.

Oh, and finally – do yourself a favour and familiarise yourself with Google’s landing page and site quality guidelines: https://adwords.google.com/select/siteguidelines.html

Google’s not evil – they’re not out to hide information from you – most of the important information you need to know about successfully running an Adwords campaign they give you freely.

Just following their advice, and reading between the lines, will get you 50% of the way there. Blogs (like those above) will give you an extra 10% kick. The remaining 40% comes down to testing

Source: www.brenthodgson.com

Search Engine Optimization Tips

To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site?

Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.

1. Think “specific keyword phrases” not “keywords”. Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too!

2. Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.

3. Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags – this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply clicks the ‘View’ at the top of your web browser then select ‘Source’, or ‘Page Source’.

4. You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.

 

Stay tuned for more tips on Search engine optimization….

 

3 Quick Tips To Get The Most From Your Pay Per Click Ads

Tip #1: Pull Them In With An Attention-Getting, Optimized Title

Your web site title is the first thing the searcher sees. Make sure it matches what your web site offers or else you’ll tick your searchers off – and that’s not a good way to start a potential customer relationship!

(How many times have you been looking for something and clicked on a title only to find a porn site or a get-out-of-debt-fast site…talk about bad Internet etiquette!)

Also, try to put the relevant, most popular keywords in the title. Titles with keywords in them have been proven to get up to 50% more click-throughs.

If you can, write a title that lists a benefit to the customer or evokes curiosity. Titles with benefits will pull more click-throughs than stale, factual titles.

“Shed Pounds Fast With Celebrity Diet Secrets” will always beat “The Diets Of Famous People”. One lists a benefit while evoking curiosity – the second just evokes minor curiosity.

Test different titles and see which ones pull a higher click through rate. You’ll eventually find one or two titles that pull in the most clicks (as well as the most sales) and you’ll probably want to stick with those.

Tip #2: Use Your Description to Pre-quality and Pre-sell

If the searcher gets past the title to the description you’re doing well…but you have to hook them with your description. Again, make sure the description elaborates on the title and tells your searcher EXACTLY what they can expect.

This is also a way you can further ‘pre-qualify’ your traffic. You don’t want to spend money on people who don’t fit your perfect customer criteria so be as specific as possible about what your website offers them.

Don’t just say “A website that sells a variety of cheesecakes” Pre-sell and pre-quality your traffic with a description like:

“Gourmet New York Specialty cheesecakes sold exclusively online. From Chocolate Brownie Cheesecake to Bailey’s Irish Cream Cheesecake. Check out our online catalogue if you want to serve your guests something heavenly!”

Makes your mouth water already doesn’t it? And chances are that someone only looking for a free cheesecake recipe won’t click through so you’ve prequalified your traffic and your conversion rate will go through the roof!

Tip #3: Think ‘Niche’ with your keywords

Unless you are Weight Watchers or Jenny Craig, chances are you can’t afford to spend $5.00 on the word “diet”. That’s ok – you don’t have to.

You can pick up a huge variety of more specific keywords that probably very few pay per click competitors have bid on (for example, what about ‘heart healthy diet’?)

Just make sure to do your homework and remember to get the misspellings people use also.

So those are 3 tips to get the most from your pay per click campaign. By grabbing customers with an attention getting title, prequalifying them with a detailed description and choosing niche keywords, you’re sure to get ready-to-buy traffic for pennies per keyword.

Good luck and may you make millions with your online business!