How to advertise on parked domains ?

Sendori, a Sunnyvale based company helps connect advertisers and owners of popular domains.

How does this work ?When customers type-in generic domain names into their browser’s address bars, they are sent to advertisers website. For example requests to videogames.com, reviewgames.com, reviewvideogames.com all will go to the domain gamespot.com, where the main pitch/conversion happens.

How do I become an advertiser ?Bid on popular domains relevant to business. https://sendori.com/pubsite/advertisers

What are the statistics backing this model ? [From Sendori]

• Direct navigation traffic (URLs typed directly into the address bar), converts into sales for advertisers at a rate twice that of search engines. A Q4 2005 study of Web traffic, revealed that direct navigation traffic converts into sales for advertisers at 4.23% of total visits compared to 2.3% for searches performed via the search box at popular search engines.
• 51% to 59% of the time Web users locate a Web site for the first time by typing directly into the browser’s address bar.
• 37% of registered domains are not actively used.
• Direct navigation is estimated to be nearly 10 percent of the global paid search market.⁴ In 2006, the paid search market will be about $7.2 billion and increase by 15.3% to $8.3 billion in 2007.

What is domain parking ? [From Wikipedia]Domain parking is an advertising practice used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting an under-developed domain name. The domain name will usually resolve to a page containing relevant advertising listings and links. These links will be targeted to the predicted interests of the visitor and may change dynamically based on the results that visitors click on. Usually the domain owner is paid based on how many links have been visited (e.g. pay per click) and on how beneficial those visits have been. The keywords for any given domain name provide clues as to the intent of the visitor before arriving.Another use of domain parking is to be a placeholder of an existing web site. A company might choose to use this method to redirect its website traffic to another web site it owns.On domains with a ‘one-click’ implementation, a click on a keyword is not necessary to generate ads. The ads are targeted based on the domain name.Domains with ‘two-click’ implementations require a click on a keyword or a keyword search to generate ads